Privacy Policy

Your privacy matters to us. When you share your details with Synaptix, you're trusting us with information about you and your business — and we don't take that lightly. We treat your data the way we'd want our own handled: collected only when there's a genuine reason, kept secure, held here in the UAE, and never sold or passed on for anyone else's gain. This policy sets out exactly how we do that, and the control you have over your information — in plain language, not legalese.

Privacy at a glance

What we collect: only what we need — your name, work email, phone and company; the answers you give in our assessments and forms; your booking and, where you buy, billing details; and basic technical and usage data.
Where it’s stored: in the United Arab Emirates, on servers provided by aeserver.com, handled under UAE data-protection law.
What we never do: we never sell your personal data.
Your control: you can access, correct or delete your data, or withdraw consent, at any time — email info@synaptix.ae.

The full detail is set out below.

1. Who we are

Synaptix Solutions (“Synaptix”, “we”, “us”, “our”) is the controller of the personal data described in this policy. We help organisations assess, shape and govern their AI projects. If you have any questions about this policy or how we handle your data, contact us at info@synaptix.ae.

2. Scope of this policy

This policy explains what personal data we collect through our website and services, why we collect it, how and where it is stored, who we share it with, and the rights you have over it. It applies to visitors to our website, people who complete our assessments or enquiry forms, people who book a call with us, and our clients and prospective clients.

3. The personal data we collect

We only collect what we need to respond to you and deliver our services. Depending on how you interact with us, this may include:

Identity and contact details — your name, work email address, telephone number and the organisation you represent.
Assessment and qualifier answers — the responses you give in our AI readiness scorecard and in our “Analysis Call” and “Project Diagnostic” qualifier questionnaires, including any optional free-text you add (for example a financial target or an approximate investment figure), your score and tier.
Enquiry and conversation details — the message, subject and any context you provide through our contact form or “Start a conversation” form.
Booking details — information needed to schedule and confirm a call, such as your chosen time slot and the details you enter into our booking tool.
Payment details — where you purchase a paid service, the billing information needed to take payment. Card details are entered directly with our payment processor and are not stored on our systems.
Technical and usage data — information your browser sends automatically, such as your IP address, device and browser type, the pages you view and the dates and times of your visits, collected through server logs and cookies.
Correspondence — records of your communications with us by email or form.

We do not intentionally collect special categories of data (such as health, religion or political opinions) and ask that you do not submit them through our forms.

4. How we collect your data

We collect personal data when you: complete our AI readiness scorecard; complete a qualifier questionnaire; submit our contact or “Start a conversation” form; book a call; request or download a paper; purchase a service; or correspond with us. We also collect technical data automatically through cookies and server logs when you browse the site.

5. Why we use your data and our legal basis

Under the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (the “PDPL”) and applicable regulations, we process your personal data on one or more of the following bases:

Your consent — for example when you opt in to receive our papers or marketing, or submit an assessment. You can withdraw consent at any time.
Performance of a contract — to provide the services you have requested, arrange and deliver calls, and process payments.
Our legitimate interests — to respond to your enquiries, understand how our site is used, improve our services, and keep our systems secure, where these interests are not overridden by your rights.
Legal obligation — to comply with applicable laws, including tax, accounting and record-keeping requirements.

We use your data to respond to enquiries, deliver and improve our services, schedule and confirm calls, generate your assessment results, send material you have asked for, take payment, maintain our records, and keep our site and systems secure.

6. Where your data is stored — UAE data residency and sovereignty

Your personal data is hosted on servers located in the United Arab Emirates, provided by our hosting partner aeserver.com. We have chosen UAE-based hosting so that personal data collected through our website and CRM is stored within the United Arab Emirates and handled in line with UAE data-protection and data-sovereignty requirements under the PDPL.

Some of the third-party tools we rely on (described in the next section) may process limited personal data on infrastructure located outside the UAE. Where that happens, we only use providers that offer appropriate safeguards and contractual protections, and we limit the data shared to what is necessary for the service to work.

7. Who we share your data with

We do not sell your personal data. We share it only with service providers who process it on our behalf, under appropriate agreements, including:

Hosting — aeserver.com, who host our website, CRM and the data stored within them in the United Arab Emirates.
Customer relationship management — FluentCRM, which runs inside our own hosted environment (so the data stays with our UAE hosting), used to manage enquiries and client relationships.
Scheduling — Amelia, our booking tool, also running inside our hosted environment, used to arrange and confirm calls.
AI readiness scorecard — where you take our scorecard through our scorecard provider (ScoreApp), your responses and contact details are processed by that provider under their own terms and privacy policy; their infrastructure may be located outside the UAE.
Payments — Stripe, which securely processes card payments for paid services. Stripe handles your card details directly; we do not store them. Stripe may process data outside the UAE under appropriate safeguards.
Web fonts — fonts served from Google Fonts; your IP address may be processed by Google in order to deliver the fonts.

This list of sub-processors may change as our tools evolve; we keep it current and only use providers that offer appropriate protections. We may also disclose personal data where required by law, to protect our rights, or in connection with a business transfer.

8. Cookies and similar technologies

We use cookies and similar technologies to make the site work, remember your preferences, and understand how the site is used so we can improve it. The cookies we use fall into these categories:

Strictly necessary — needed for the site and its forms to function, including WordPress session and security cookies and the record of your cookie-consent choice. These cannot be switched off.
Functional — remember choices you make so we can give you a better experience.
Performance and analytics — help us understand how the site is used so we can improve it. These are only set where you accept non-essential cookies.

When you first visit, a banner lets you accept or reject non-essential cookies, and links back to this policy. You can change your choice at any time by clearing this site’s cookies in your browser; strictly necessary cookies will still be used. Disabling some cookies may affect how the site functions.

9. How long we keep your data

We keep personal data only for as long as necessary for the purposes set out in this policy — to respond to and serve you, to meet our legal and accounting obligations, and to resolve disputes. When data is no longer needed, we securely delete or anonymise it. Marketing data is kept until you unsubscribe or ask us to stop.

10. How we protect your data

We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse or alteration, including hosting on secured UAE infrastructure, encrypted connections (HTTPS), access controls, and limiting access to those who need it. No method of transmission or storage is completely secure, but we work to protect your data and to respond promptly to any incident.

11. Your rights

Subject to the PDPL and applicable law, you have the right to:

be informed about how your personal data is processed;
access the personal data we hold about you;
have inaccurate or incomplete data corrected;
request deletion of your data;
restrict or object to certain processing, including automated processing;
request a copy of your data in a portable format;
withdraw consent at any time, without affecting processing already carried out; and
lodge a complaint with the competent UAE data protection authority.

To exercise any of these rights, email us at info@synaptix.ae. We will respond within the timeframes required by law.

12. Children

Our website and services are intended for business users and are not directed at children. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can remove it.

13. Third-party links

Our site may link to third-party websites. We are not responsible for the privacy practices of those sites, and we encourage you to read their privacy policies.

14. Changes to this policy

We may update this policy from time to time to reflect changes in our practices or the law. We will post the updated version on this page and revise the “last updated” date above. Material changes will be made clear.

15. How to contact us

For any questions about this policy, to exercise your rights, or to raise a concern about how we handle your data, contact Synaptix Solutions at info@synaptix.ae.